What Is the Enrollment Optimizer®?
We partner with a leading data analytics agency and use our proprietary multi-generation research to get a deeper understanding of our customers' employees. Armed with this knowledge, we developed the Enrollment Optimizer tool to deliver a customized communications strategy that will help boost voluntary participation in enrollment campaigns.
According to The Hartford’s 2021 Future of Benefits study, 58% of surveyed workers would like a personalized recommendation on which benefits to select. By looking at employees’ influences, life stages, buying habits and mindsets, we can provide tailored enrollment communications that help them make informed decisions when purchasing Voluntary benefits.