Help Boost Engagement With Data-Driven Insights

Increase Participation

Communicate Using the Power of Personas

Use data to connect with employees about enrollment in a way that meets them where they are.
Increase Participation

What Is the Enrollment Optimizer®?

We partner with a leading data analytics agency and use our proprietary multi-generation research to get a deeper understanding of our customers' employees. Armed with this knowledge, we developed the Enrollment Optimizer tool to deliver a customized communications strategy that will help boost voluntary participation in enrollment campaigns.
According to The Hartford’s 2021 Future of Benefits study, 58% of surveyed workers would like a personalized recommendation on which benefits to select. By looking at employees’ influences, life stages, buying habits and mindsets, we can provide tailored enrollment communications that help them make informed decisions when purchasing Voluntary benefits.
Learn More About The Hartford's Enrollment Optimizer Tool

Learn More About The Hartford's Enrollment Optimizer Tool

Discover how the Enrollment Optimizer can help enhance your employees’ enrollment experience.

Persona-Informed Communication

No two employees consume information in exactly the same way. That’s why it’s so important to communicate benefit options with targeted, data-driven approaches. To help guide your employees to make the best enrollment decisions, we’ve developed employee personas that can tailor communications based upon the most current demographic and consumer data.
With these insights, we can create a holistic view of employee populations, defining who they are both in and outside of the workplace. Enrollment Optimizer helps us use this data to segment your employees into distinct personas. The result is a customized, targeted communications strategy designed to guide employees through the benefit decision process with relatable content and help increase the likelihood of enrollment.
The Hartford’s Employee Choice BenefitsSM solution offers flexible plan design options combined with enrollment and service support. We’ll help you create a Voluntary Benefits package that makes sense for your company and your employees. Learn more about the different products below:
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The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries, including underwriting companies Hartford Life and Accident Insurance Company and Hartford Fire Insurance Company, under the brand name, The Hartford,® and is headquartered at One Hartford Plaza, Hartford, CT 06155. For additional details, please read The Hartford’s legal notice at