As your business has grown, you’ve likely been serving as your own salesperson. Yes, you may have hired other employees – perhaps to run operations, manage finances, and meet other needs – but now it’s time to hire your first salesperson and build your sales team.
Over time, your business has probably developed its own culture, based on your personality, entrepreneurial spirit, and business values. You certainly want your salespeople to fit well within that company culture. Yet finding, hiring, and managing a sales team is a bit different from hiring other employees. Compensation plans are more complicated. Establishing performance goals can be more complex and salespeople may need extra incentives to help your company grow.
So if you want to build an effective sales culture that fits well within your business, you’ll need to take on the responsibilities of finding candidates, hiring the most promising ones, training them, making sure they’re rewarded well enough to help you increase revenues – and perhaps most importantly – maintaining ethical standards that address meeting customer needs in a way that reflects well on your business and your brand.