When you want something from someone, you’ll often get it if you simply ask them directly. Marketing is the art of asking people to join your particular team to help you become profitable. Sometimes, the best way to do this is with direct marketing. Direct response marketing, is an approach that involves coming right out and asking your customers or prospects for an immediate response. Right now.
While some forms of direct response marketing (think infomercials or endlessly scrolling websites that overuse exclamation points) may have a somewhat dicey reputation. Done right, this marketing tool can be an effective way to spread your sales messaging and turn casual consumers into loyal customers.