Gene Marks on Defining a Target Audience
Defining a target audience can be a deciding factor in whether a business succeeds or fails. Business expert Gene Marks addresses the steps you need to take to define that audience.
Gene Marks on Defining a New Target Audience
Business expert Gene Marks explains how to target a new audience without forgetting your "bread and butter."
Gene Marks on Maintaining an Online Reputation
Having an online presence means potentially exposing yourself to a great deal of negativity. Business expert Gene Marks explains how to roll with the punches.