Gene Marks on One-Person Businesses

As a business of one, your biggest challenge is time. Find out what business expert Gene Marks suggests on how to manage time effectively.

Video Transcript

If you’re a single person in your business your biggest challenge is just time. This is what it is. You’re running a business and, you know, there are too many things that you have to do and there’s just not enough hours in the day to do it. And, on top of all of that, your second biggest challenge besides time is your own ignorance. Because, let’s face it, we all know what we know and, you know, we don’t know what we don’t know, and I’ve seen a lot of people who are really, really great artists or craftspeople try to do their own accounting or their payroll for themselves and really mess it up, and because of that they’re in more trouble and that distracts them from running their own business. So, you know, if you’re a single person, you know, running your own business that’s your biggest challenge, so how do you get around that challenge? What do you do? Well, you need what everybody in business needs is capital. So time is one bit of capital and money is something else. If you’re working on your own, you know, you really need to try and find the ability to hire, pay, offer deals, partner, you know, barter with other people who can provide some expertise to your business so they can take the pressure off of you. And that can be anything in the world of marketing, bookkeeping, sales – whatever it might be. Your time is your biggest constraint to succeeding in your business.

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