A small business that doesn’t continually innovate runs the risk of falling behind. So be sure to cultivate a creative organization that is encouraged – and possibly incentivized – to look for new opportunities, find ways to become more efficient, and find new ways to promote your products and services.
Encourage them to stay current on your industry – and your customers – by subscribing to industry publications, attending webinars, taking continuing education courses, etc. They should understand and use best practices in your profession.
Collaboration is critical. It means more than just assembling a task force, assigning responsibilities and reporting back to you. A well-assembled team should be more agile, creative, efficient and productive than the sum of its members.