- High potential profit. In a business acquisition, you negotiate the price. What is the company worth to a particular potential buyer? Does it offer strategic value to a buyer that would increase your price? In the right situation, the business’s value, and your profit from the sale, could rise.
- Possible bidding war. One lucrative situation would involve a bidding war between two or more potential buyers. If your business appeals to several potential acquirers, you can let them compete to see who wants it most.
- Potential synergies. Perhaps your company is a particularly good fit for another firm. You might have a strong position in a market segment that another company wants to expand into. Or you might own a proprietary technology, business process or a brand that is of particular value to a certain company. If the potential value of your firm and its assets is greater for a certain buyer, that should increase the sales price.