If there’s anything that impresses a potential lender the most, it’s signs that you’ve done your homework, not just providing information on yourself and your finances, but also information about your business potential.
Your business plan will include projections of your expected financial performance, but presenting additional data on your industry, your market, and local economy will certainly make a favorable impression on your banker.
For information on the nuances of your specific market, you can communicate with your industry trade organization and review their most recent publications and research online.
In addition, there are several sources of data from federal government agencies that may be useful: