Launch and Learn: Get It Up and Go

Planning and preparing to launch your website is important, but at a certain point, you just need to launch it. Once you’ve done that, you will know how well it works. You can then use what you learned to improve it.

When and How to Launch Your Website: What to Expect

Is there a best time to launch your website? Generally, the sooner the better, but without rushing it. It is important to do the proper planning and preparation. Just understand that the work isn’t over when it goes live. Expect to tweak it and respond to constructive suggestions with changes where warranted.
Don’t launch the site during a peak sales period for your company, adding to an already stressful time. Do get some early feedback from a core of internal and external people whose ideas you respect. All the better if they have expertise in marketing communication and/or graphic design.

How to Get the Most From Your Website Launch

Invite feedback and respond thoughtfully with improvements and changes where appropriate. Once you see your website live and once you receive feedback, you’ll know what to focus on next. Consider it a work in progress, and look for opportunities to keep the content fresh.

Game Plan

Make it happen. You have done your homework and now it’s time to get your website up and running. Next steps:
  • Set a date by which the website should be up and running. Be sure to hold that date.
  • Initially, only let a few key people know the website is up. Send a link and invite feedback. You can call this the pre-launch period.
  • Over the course of a week or two or longer if appropriate, make whatever changes have been suggested that are most critical.
  • Then, launch it for the world to see, promote it, and keep learning.
  • Keep reading and learning about websites, focusing on how to make them as effective as possible in your marketing mix.
Need Business Insurance?

Need Business Insurance?

For more than 200 years businesses have trusted The Hartford. We can help you get the right coverage with an online quote.
Iniciar cotización
The content displayed is for information only and does not constitute an endorsement by, or represent the view of, The Hartford.